Apple has acquired Matcha.tv, the second screen Video/TV app which had recently shut itself down in May this year, venturebeat has reported.
Matcha.tv was an app available on iOS platform that provided all the details about what shows were available for watching on cable TV, iTunes, Amazon and online streaming services like Hulu, Netflix and Amazon Prime. The app also provided the facility to manage your watching and connect to other users via social networks and get video recommendations.
The service was shut down in May this year without any plausable explanation. At the time Matcha.tv CEO had told TechCrunch that the service would return but with a different direction. Apple has come out with a standard comment that it keeps buying smaller companies and that it does not want to discuss plans or purpose of this acquisition. Piekarz, CEO of Matcha.tv has declined to offer any comment.
It is estimated that the purchase price for this is between $1 to $1.5 million. However, the final agreed price may turn up to a lot higher considering that it was one of the top 15 entertainment apps on Apple’s App Store.
The answer to the question of why Apple acquired Matcha.tv is very simple. By all probability, the technology Matcha used is perfectly in line with the future TV plans of Apple.