NPR has announced that it will be launching its 24 hour news stream for Apple’s iTunes Radio from today and other local NPR affiliates will also follow suit. NPR has said that this is just the start and later this spring its other affiliate stations across the country will be available on iTunes Radio. NPR has called this a “Pandora for public radio.”
The addition of this new news content on Apple’s iTunes radio is a good news for it which so far has been a direct competitor to Pandora. The details about the financial agreement between NPR and Apple are not public at this time.
iTunes Radio was launched in September last year alongside iOS7 and has more than 20 million users. According to latest data, iTunes Radio is already more popular than streaming service Spotify and has an 8 percent market share. Pandora has a bigger 31 percent share.
iTunes Radio is a free service which is supported by ads but users can get an ad-free service by paying $25 per year.