BlackBerry to Launch a sub-$200 Smartphone

Blackberry will launch two new smartphones, the company disclosed at Mobile World Congress in Barcelona. One of the devices will be a low cost one the other will come in retro-style with a keyboard.

John Chen, the CEO of BlackBerry said that the new low cost smartphone will sell for under $200. It will be targeted towards Southeast Asia and will first arrive in Indonesia this spring.

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Image by BlackBerry

He also announced that with BlackBerry Q20, they are going to reintroduce a tactile keyboard and a track-pad, which he said is demand driven from customers. He said: “Virtually everyone I meet says they love our keyboards. I call it the ‘BlackBerry Classic.’ “

These two new smartphones are part of the efforts of BlackBerry to turn around its dismal performance since the introduction of iPhone and Android. The company also plans to shift its manufacturing to FoxConn which also makes devices for Apple.

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