There are confirmed reports that Comcast is acquiring FreeWheel which is a leading video ad service with big clients like Turner, Fox, NBCUniversal, Sky and Viacom.
The deal was first reported by TechCrunch, who said that the price of the acquisition is $320 million. FreeWheel has managed to get outside funding of more than $30 million since it started its operations in 2007. And according to reports, it managed to generate a revenue of $35 million in 2013.
FreeWheel was launched as an equivalent service to DoubleClick, which was the popular ad company focused on display ads before it was acquired by Google at a price of $3.1 billion in 2008. FreeWheel later on also entered the arena of display ads which made it a direct competitor to DoubleClick.
There were rumors of a coming FreeWheel IPO prior to this acquisition but of course that is not going to happen now.