Facebook has a long history of trying to clone the key features of Snapchat and after already making many failed attempts, it is giving it one more go.
Recently, Facebook has been spotted trying to an important key feature of Snapchat called stories. It has been reported by tech news sites that Facebook has rolled out a new feature called Messenger Day which, just like Snapchat, allows people to post their vidoes and photos with filters and of course the photos and videos will disappear after a day. So far it has been launched only in Poland, may be because there is not much presence of Snapchat there.
Messenger day is being tested as a part of Facebook Messenger and not as part of the main Facebook app. A spokesperson has confirmed the development to TechCrunch and said:
“We know that people come to Messenger to share everyday moments with friends and family.In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.”
In its tests in Finland, Messenger Day appears on the top of the list of conversations in Facebook Messenger, almost similar in looks to Snapchat. Facebook Messenger Day has features like adding cartoonish text and graphics to videos and pictures but still nothing comparable to the “lens selfie effects” feature of Snapchat has been visible. Instagaram, which is now owned by Facebook, has successfully borrowed ideas from SnapChat but Facebook itself has always failed in this pursuit.