A new Microsoft ad “”Honestly” makes fun of Mac for being without a touchscreen even in this ear of touch devices. The ad then goes on to target iPad for being too small in size.
As a matter of fact, Microsoft is kind of right when making this point. The Apple’s Mac is without a touchscreen and top marketing executive from Apple, Philip Schiller, has recently hinted that Mac is not going to get a touchscreen version anytime soon.
Schiller said in an interview with Mac news magazine MacWorld last month that:
“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience? We believe, no.”
… This device,” Federighi said, while looking at a MacBook Air desktop, “has been honed over 30 years to be optimal” for input from mouse and keyboards.
Apple’s focus so far has been adding multi-touch gestures to Mac’ touchpad without a touchscreen being in sight anytime soon.
The star of Microsoft add bashing Mac is an HP Envy Rove 20, which is a Windows 8 20-inch touchscreen PC. Here is the commercial: