One business models that was quite popular for so many years was the bypassing technologies like UnoTelly, proxies and VPNs to unlock geo-restricted content on Netflix. Because of the geo-restrictions imposed on Netflix content, people would make use of these services to access US content of Netflix. However, broadcasters and entertainment providers did not like this and they accused people of being pirates.
Netflix last week opened up its content to 130 additional countries which means that the total countries where Netflix is offered is now 190. This is almost the entire planet. This should ideally kill the business model of VPNs, proxies and DNS modifiers like UnoTelly. However, sadly this is not going to happen because the content offered by Netflix in different markets is dramatically different.
However, Netflix in a blog post has again renewed its resolve to aggressively use technology to block these VPNs or unblockers. However, this does not mean that Netflix has got in its hands some magic tool to block these unblockers. In fact, the latest statement also reads that it will continue to use the existing technology that it is already using.
Given the incentive of watching a lot more content by bypassing geo-restrictions on Netflix (for example, only 28 percent of Netflix content is available in Pakistan when compared with USA) , the unblockers will continue to remain in business. Netflix, however, had said at the CES that it will strive to go for global licensing of its content which may take up to 20 years. In the meanwhile, the cat and mouse game of blockers and unblockers will go on. The latest statement from Netflix reads:
“Some members use proxies or “unblockers” to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.”