The rumors about Apple TV set just refuse to die and there have been strong speculations that Apple is working on an Apple TV and might launch it in future. However, according to a new book Haunted Empire: Apple after Steve Jobs, Steve Jobs strongly denied having any ideas about an Apple TV set, Business Insider has reported.
When asked about a possible Apple TV at one of the annual meetings of Apple in 2010, Jobs said that it was “No”. He then went on to say that “TV is a terrible business. They don’t turn over and the margins suck.”
However, that might not be the final thing because Jobs was also known for changing his mind about possibilities and it might be possible that he might have changed his mind on Apple TV as well before he died. Only time will tell if an Apple TV set will ever materialize.