Twitter is all ready to launch a totally new music strategy, the Wall Street Journal has reported citing sources who are in know of things.
This relaunch will be following only after a week that Twitter pulled down its struggling music app from App Store on iTunes.
According to sources, Twitter will not be launching any new music app. Rather it will focus on content and conversations around music on Twitter itself. Since Twitter has not entered into any agreement with major record labels, the real music that Twitter users will be able to listen on Twitter platform is still going to remain quite limited.
Twitter has recently met with Beats Music with the prospects of entering into a deal for a music streaming service. It is also reportedly in talks with SoundCloud for this music streaming service. The report also says that Twitter is in negotiations with Sony and Vevo LLC for bite sized music videos.
Twitter has been a hub for music fans and music celebrities like Lady Gaga and Justin Bieber are regular Twitter users. In fact 7 out of 10 most popular Twitter accounts belong to musicians with Katy Perry being the number one with more than 51 million Twitter followers.