The most popular instant messaging app named WhatsApp has announced that it will stop charging the $1 per year subscription fee and will rather experiment with striking deals with the businesses to allow them to contact consumers.
WhatsApp is a 7 years old company which has been recently acquired by the social media giant Facebook in 2014 for a consideration of $19.2 billion. It has now more than 1 billion users. The CEO of Whatsapp Jan Koum told investors at Digital Life Design conference in Munich today:
“Today, we are announcing that WhatsApp is going to be free to users. We aren’t going to charge a dollar a year anymore.”
He also clearly said that he also wants to introduce something utilitarian for the businesses and if WhatsApp does it at the scale of what it has achieved for non-business instant messaging. Koum said:
“When we think about our philosophy of building something utilitarian, we kinda want to experiment with doing the same thing with businesses.”