Yahoo has started the process of phasing out logins to it’s services from Google or Facebook accounts. Yahoo will not make it mandatory to have a Yahoo ID for signing in to its services.
Yahoo Sports Tourney Pick’Em Up were the first services to stop allowing third party logins. And soon Fantasy Sports and Flickr will also make it mandatory to have a Yahoo ID to access. A Yahoo spokesman has told tech blog CNET:
“Yahoo is continually working on improving the user experience, which includes our sign-in process for Yahoo Sports Tourney Pick’Em. This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone.”
The present CEO of Yahoo Marissa Mayer is making efforts to turn around Yahoo’s fortunes by making it a mobile central web portal with more focus on user experience and revenue from monetization.
Yahoo Finance, Yahoo Mail and Yahoo News Digest have been revamped since Mayer took over. In addition to this Yahoo is on an acquisition spree and more than 30 companies were acquired by Yahoo during last year.
By stopping to allow Facebook and Google login, Yahoo is making a strong statement that it wants to have full control over its content that it produces.